ROKSANA PIROG
Boston, MA | roksanapirog@gmail.com | rpirog.wordpress.com
EXPERIENCE
Social Media Strategy Consultant
Freelance, Boston, MA 05/11 – Present
• Prepare new media strategies for optimized branding efforts
• Collaborate to create new website platforms
- Client list includes Adoption & Foster Care Mentoring, Asian American Civic Association, Floyd Contracting
Information and Marketing Coordinator, Webmaster
Health Care For All, Boston, MA. 02/10 – 05/11
• Crafted and edited copy for e-news, homepage, monthly newsletters, press releases, and action alerts
• Maintained online community connections and relationships
• Managed social media channels (Facebook, Twitter, LinkedIn, YouTube, iPhone app, FourSquare, and blog)
• Analyzed online medium channels, SEO benchmarks, and metric results
• Maintained fundraising database and website CMS; developed microsites as needed
• Created branding collateral; developed brand identity (logos, multimedia, video, supporting documentation)
• Managed large-scale fundraising events (galas, networking and legislative events, e-auctions)
• Supported coalitions with print and digital strategy needs
• Coordinated with external vendors; secured orders
Marketing & PR Coordinator (AmeriCorps*VISTA)
Adoption & Foster Care Mentoring, Boston, MA. 11/08 – 11/09
• Spearheaded community outreach within Metro Boston area through various media (press releases, advocacy work, social media)
• Launched social media channels (Twitter, Facebook, LinkedIn); developed strategic usage guidelines and best practices
• Worked with designer to relaunch agency website; acted as webmaster
• Developed and updated communication materials (media kits, brochures, annual report)
• Researched fundraising opportunities; provided staff support
Marketing Assistant
Musical Media for Education, Gardiner, NY. 12/07 – 05/08
• Outlined new product campaigns; created marketing plans; led new ideas for product awareness
• Researched and assisted in developing product line marketability and new market penetration
SKILLS
• Assisting in the development of successful new media communication strategies, outreach and relationship management
• Maintaining active community engagements
• Media production, including print and video (scripting, set dressing, editing, and finalization)
• Working with volunteer teams and vendors toward goal achievement; adapting to shortened deadlines, and changes
• Product and service planning for various organizational goals, events, and services
• Data collection for communication initiatives, budgets, material and planning estimates
• Web design, graphic design, and video editing fluency, including Microsoft Office, Adobe Creative Suite, HTML, and CSS
• Analytics and SEO keyword campaigns (Google Analytics, AdWords)
ADDITIONAL EXPERIENCE
Marketers Making a Difference
Boston, MA. 2009 -Present
• Meet with Boston-area nonprofits in need of practical assistance with marketing and communication challenges
Boston Young Healthcare Professionals
Boston, MA. 2011 -Present
• Discuss current health care topics
Boston Public Library Orator
Boston, MA.2009 -Present
• Lead educational art and architecture tours of the Boston Public Library’s Copley branch.
EDUCATION
State University of New York at New Paltz
New Paltz, NY. 2008
B.S. Marketing, B.A. Asian Studies
Nagasaki Gaikoku Daigaku
Nagasaki, Japan. 2006
